Branding your company

Posted by Logan Marshall on August 25 in 2. Marketing |

Using company branding.

Company branding is an essential part of running your business. As well as making your company and its products or services more memorable it also means that you can charge more for certain branded lines or become recognized as industry leaders for economy lines. Probably the best example of company branding is the use of a designer label on clothing. Highly sought after labels can sell for masses of money simply because it has the label belonging to one particular designer. Consider Versace or FCUK clothing; there are other companies that offer clothing that is of a similar quality and also looks very similar but that designer’s label means that a shirt, a dress or even a pair of jeans can sell for much more money than it’s unknown equivalent.

Steps to introducing company branding.

There are several different types of company branding and each form has a number of steps. Managing this branding should be a big part of your business because a badly branded product or business can easily lead to a failed business. With an online company the stages of company branding range from a company logo to the entire design of your website, company stationery and compliment slips. Even you are part of your company branding and when you meet customers you should appear professional but approachable.

Logos and slogans.

A logo and a slogan will be used throughout many different aspects of your business from the design of your website and marketing material to creating banners and other advertising. For this reason your slogan should be short and snappy while still imparting a compelling message about you and the service or product you sell. Similarly your logo needs to be highly effective but simple and memorable. Achieving these results can be difficult if done by yourself. If you don’t know what you need or the best way to achieve the result you want you should seriously consider employing a professional.

Colors and jingles.

The colors you use and any jingle you happen to use will promote your service and make your brand much more memorable. At least effective colors and jingles will. Again, this can be difficult to achieve and hiring someone to do this for you may give the best results. The important part of all of your branding is that you keep it simple but you relay one or two pieces of important information about you, your company or your service. By combining simplicity with information you will be remembered by customers when they next need the service you offer.

Brand management specialists.

There are companies or professionals who deal with brand management for huge organizations and they do so on a very regular basis. These people know exactly how to get the effect you require and if you have the money they will not only brand your company effectively taking a lot of the work away from your own desk but they will have contacts within the appropriate industries in order to keep costs down and results up. Employing brand management specialists can be quite expensive but taking on the whole project yourself if you have little or no experience can ultimately prove a lot more expensive.

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