Search Engine Optimization or SEO

Posted by Logan Marshall on August 25 in 1. Advertising |

Search Engine Optimization.

Search Engine Optimization (SEO for short) is a huge topic and if you search on any search engine you will find thousands if not millions of websites claiming to have the Holy Grail to SEO. Search Engines use spiders to crawl through your site and judge it for it’s relevancy and popularity. The Meta tags you use, and in particular the title and keyword tags, as well as keyword optimized content and plenty of back links from other sites will improve your search engine ranking. SEO is the art of achieving this through many different methods. There is no set formula as to the best approach, but there are very large amounts of people who claim to know the secret… at a fair price of course.

Search Engine Optimization ultimately provides you with free traffic.

Once you’ve paid for SEO work to be done on site you will not need to pay for the traffic that it generates, and if done properly it will generate large volumes of highly targeted traffic on a regular basis. These visitors have already searched on the terms that are most closely associated with your website and this means they have basically been screened as being interested in the service you have to offer. From there it is down to you and your website to do the rest.

Effective SEO should be maintained on a regular basis.

For Search Engine Optimization to be thoroughly effective it should not stop once you reach the desired level in the search engines. The second you stop is the second that other companies overtake you in the ranking. You need to redouble your SEO efforts in order to retain the coveted top spot and stay ahead of the game. While this does mean regular payments to whomever is doing your SEO the monthly payments required will regularly drop to a reasonable level. The benefits of good SEO far outweigh these costs.

Basic DIY SEO.

If you are considering doing your SEO work yourself there are a few things you should really know before you begin. Firstly, get a professional to design your site who has a good understanding of SEO. If you are writing the content yourself you need to research keywords that are most widely used by searchers. There are websites available that will give you a brief insight into this. Once you have your keywords, you can give them to your designer to incorporate into the site Meta tags. You should also use these keywords regularly throughout the body of your text. If in doubt, there are freelance service providers who offer this service at very reasonable costs.

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