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In the business of selling servicesby Doctor MarshallWhat is meant by services.There are companies selling services all over the world, and the Internet is no exception. Consider the websites you look at every day. The websites themselves, the logos, the shopping cart software, the content and even the pictures can be bought online. Creating a website may result in an end product but it is still considered a service. The website content is another prime example. You can pay a writer who will compile you excellently written content and charge you for the service. Submitting your site to search engines is another service. Essentially a service is anything that does not involve a physical product but the scope is much broader than that on the Internet.Selling services on the Internet.Every company that is running a successful business needs to have a website; a well designed and populated website can fulfill a great many roles especially for the service provider. When selling tangible products you always have a physical product to sell; something to show your customers but if you are selling a service this isn’t so easy. It’s difficult to show them a search engine submission but by using your website you can create the image of a well established, successful and popular company that gets results. The use of a portfolio section is an excellent commodity to the service provider as is the testimonials page. These pages show your potential customers that you do what you promise and you do it well, and without these pages you might struggle.Selling services off the Internet.Selling a service is all about image. Because you don’t have a physical object to show your customers you are your physical object and that means you need to market and sell yourself. By promoting yourself as a confident person or company who is knowledgeable in the industry you work in you are giving the impression that you deserve the work and will provide a quality service to your clients. Unfortunately, your sales do not depend on how good you are at providing the service you do, but more on how you market yourself.Things the service provider should consider.Most service providers rely heavily on repeat custom and gaining this repeat custom is about completing work well and on time as well as maintaining a good and constant relationship with the customer. If you don’t think you will be able to do either you need to try and limit the damages by keeping the customer informed and offering some kind of extra or replacement service. Often this can turn a disgruntled customer into a happy one and may not only retain the customer but also encourage them to sell your service through word of mouth.http://www.ecomresourcecenter.com/manage/customerservice.html is an excellent article about providing customer services to your clients and it’s impact on your business. http://www.clickz.com/stats/sectors/retailing/article.php/6061_244341 provides an insight into the importance of customer service in e-commerce businesses. This concentrates more on product sales but the principles are exactly the same for service providers. The contents of this page are Copyright © 2009, Mr.Marshall - All Rights Reserved. Copyright stored at the Library of Congress in the United States of America. This page is taken from Mr. Marshalls Book: The Red Handbook for Business on the Internet.  PLEASE DO NOT Save, Print, or Copy the text on this page unless it's a snippet for bookmarking purposes. Otherwise you'd be in violation of Federal Copyright Laws.
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