Using slogans as part of your company branding

Posted by Logan Marshall on August 25 in 2. Marketing |


You should already be aware of the importance that company branding can play on the sale of your products and the overall appearance of your company. Good company branding will mean that your company will be noticed and, possibly more importantly, it will be remembered. Regular use of an effective company brand will promote your site in the way you want it promoted. Along with a unique and easily recognizable logo, the slogan plays a huge part in promoting your business. You should try to think of the single most important aspect of your business or the one thing that makes your company stand out from the rest of the crowd.

Writing your own slogan.

Don’t be fooled, copywriting is not an easy task to undertake yourself if you are not a seasoned writer of some sort. Writing an effective slogan is possibly the hardest type of writing. In one sentence or even a few words you need to promote your business. There are many methods you can use to do this and the method you use will depend on the business you run, the products you sell and the style of writing you are best at. Humoros slogans can work very well for certain products while others may demand an intelligent, thought provoking message. Sell yourself using the one feature that really makes you stand out from the rest of the crowd.

Getting someone else to write your slogan.

If you can’t come up with your own slogan then you have to seriously consider paying a professional to do it for you. There are professional writers who have written thousands of slogans for many different companies in numerous industries. You will need to give the person or organization you employ as many details as possible about your company, your website and the services you offer. Give them a copy of any promotional material you might have and let them see your logo so they can hopefully create a slogan that will be easily incorporated into all aspects of your company branding.

Slogans sell services.

It is a well proven fact that a good slogan will sell your service to the public. It does so because most slogans are memorable. By forcing customers to remember your slogan it means that when they next need the use of the service you offer they will subconsciously think of you and your business. Think of it as subliminal marketing if you like but however you look at it an effective slogan has been used to good effect for decades of company marketing.

More than just a few words.

While customers will remember a well written slogan it is important that you remember your slogan is to be used to sell your service. It has to be relevant to your company and while it isn’t always necessary to include the name of your business in the slogan itself you need to be able to combine all the factors of your company brand in order to promote, support and develop your company.

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